Why correlation matrix is over-used and why you need a non-linear correlation matrix — Even though there are uncountable data science techniques and algorithms, sometimes you still have the feeling that something is missing. One such thing which is missing or not much talked about is a non-linear correlation matrix. We are used to the famous correlation matrix. However, in this article, you will…

The must-know techniques for analyzing routes — Route visualization is essential to transportation planning, logistics, and supply chain management. In the field of AI and data science, it is used in various applications such as ETA (estimated time to arrival), or fleet optimization. In the blog, I will go through the top techniques to visualize a route…

Navigating the Complexities of E-commerce through Data-Driven Pricing Strategies — In the modern era, dynamic pricing has become a prevalent strategy across a wide range of industries, from booking transportation and lodging, to e-commerce. …

Assigning customers to a single cluster can be a mistake. See how to solve the problem using auto-encoders — The film Divergent is a futuristic science fiction movie, where everyone is assigned to a class based on their virtues. Every human is classified as one of the following — selfless, peaceful, honest, brave, and intellectual. Based on the assigned class, a person has status or privilege. The protagonist cannot…

How to personalize your offers for business growth — 74% of customers feel frustrated when your product offerings are not personalized (source Forbes). Behavioral segmentation can help solve the problem. Simply said, behavioral segmentation is about understanding customer behavior — how they interact with your product or website, how often they use it, how much they spend, and what…

How to effectively use segmentation for business growth — Large companies have millions of customers. Without segmentation, it is very difficult to create marketing strategies or customer communications such as email or newsletters. Customer segmentation is an important tool for businesses looking to optimize their marketing and product development efforts and better serve their customer. There are various ways…

Unleashing the power of AI with embedding and LSTM architecture — Does the movie review which is shown below have a positive sentiment or a negative sentiment? “Set in Paris in the year 1910, a retired old rich opera singer decides to give her fortune away to her beautiful cat Duchess ( voiced by Eva Gabor) and her kittens, but the…

Go beyond finding clusters in tabular data — We are also comfortable in finding clusters in rows and columns of data. But how about finding clusters within an image? Let me illustrate the subject using an example of an image from recent world cup football 2022 in Qatar. Shown here is a photo which I had taken during…